Investors see many opportunities, so the businesses that get a second call make the basics easy to verify.
1. Clear financials
Three years of profit-and-loss statements, balance sheets and tax filings that reconcile.
2. A specific use of funds
“Open a second location” beats “grow the business.” Show the expected return on each dollar.
3. Repeatable customer acquisition
Explain where customers come from and what each costs.
4. A team that can run without you
Investors discount businesses that stop when the owner leaves.
5. An exit or repayment path
Be ready to explain how and when the investor gets their money back.